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Fueling growth from existing customers
It is a well known fact that it is much more expensive to acquire a new customer than retaining an existing customer. But as they say, common sense is not so common. We find that businesses are going...
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How do you innovate “Innovation” ..
A couple of days ago, I submitted my entry for the HBR/McKinsey M-Prize Challenge run by Management Exchange. This challenge is about “Innovating Innovation” and will be judged by some of the greatest...
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